Tools & Technique For the HyperLocal Revolution
The term “hyperlocal” is sometimes used to refer to news or media coverage of community at a very close up grass roots level. The mainstream media is scrambling to grab a control of hyperlocal markets can the do it?
The revolutionary idea that you as a citizen can be journalist and play an active role in creating your own media. Learn more about how you can have a voice and become your own hyperlocal media mogul!
All around the world daily newspapers are asking the same question. How can we go HyperLocal? How can we create relevant content for our readers. Content which is both engaging and relevant to the lives of locals.
Here are 50 reasons why newspapers SUCK. In specific daily newspapers and corporately owned newspapers. Read this list, then add your own thoughts below. When you start to read the list your gonna laugh cause this stuff is funny but true!
How long is it going to take before we wake up. Stop the presses and think. It’s 2009 Now.. maybe by 2011 they will all be out of business and everything will be online and we won’t have to talk about this anymore.
Anyhow.. have fun and enjoy.
50 Reasons Why Newspapers …
The hyperlocal drill down is underway and a number of twitter directories are quickly moving to cover the hyperlocal realm. Here is a listing of some new services which will help you tweet hyperlocal and stay connected in real time with the hyperlocal beat in your tweethood.. or tree.
If you read my blog Five Elements to Hyperlocal Success You will see that two key elements to hyperlocal success are Community Based User Generated Content and a Strong Mobile Phone Capacity. Twitter is right on track with both of these key …
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Here is a list of national newspapers which have cutback on production of their papers. I think you will find this interesting and if you pay attention to a trend you will see that a niche paper future is in some ways inevitable.
Where do newspapers go from here?
What’s next?
1) Get specialized
2) Go niche!
Let’s face it Google News Rocks and from here on out if you want news you should go online to get it. News will always be online and it should always be free. YES FREE.. because …
Need a job? How about starting your own community niche paper and becoming the new media mogul in town!
LocalsGuide LLC has just announced its new supplement to its niche newspaper franchise, the LocalsReview! LocalsReview is a community powered review site and nichepaper. The LocalsReview micro franchise will launch in November 2008 and act as a supplement to the Locals Guide Community Portal and niche newpaper franchise. Owner Shields Bialasik describes the LocalsReview as “The ultimate out of the box opportunity for people around the …
LocalsGuide founder and CEO Shields Bialasik has announced that he will be transforming his hyper-local newspaper ‘LocalsGuide’ into a micro-franchise opportunity.
Giving people around the country an opportunity at getting their foot in the door at launching their very own community newspaper.The paper will be supported by an online network of web2print community portals which generate the content for the monthly publications.
The network will then be tied together with online support forums allowing editors of the newspaper franchise to discuss and share ideas, tips and content.
Estimated launch for the …
This photo makes the best analogy between daily newspapers vs the online media invasion.
The daily newspaper is to online news what steam trains are to jet airplanes.
Back in the early 19th century only a small percentage of the
population had ever flown in an airplane let alone seen one.
Most travel still occurred by small automobiles and slow trains. It wasn’t until Charles Lindbergh’s transatlantic flight in 1927 that the population began to get hooked on SPEED.
It then took roughly another eighteen years untill the end of WWII when thousands of pilots were released from military service and many inexpensive aircraft became available to …
This is a list of five vital elements which will be required for hyperlocal success.
This blog was inspired by Forrester Research.
1) The number one vital element is Community Based - User Generated ContentSpecifics will include Low-Cost / Freely created media which is LOCAL.
2) Sales Mobility & Automation will be the second key element. This will included Automated Sales & Billing Routines.
3) The number three issue will be a Virtual & Remote Office & Networks. This will include some of the following elements:
- …
As a model of democratic media in action I have enabled this project within the LocalsGuide website and monthly publication.
This election year in Ashland, Oregon seven individuals decided to run for mayor.
I decided to invite all of them to have a 400 word community introduction in our newspaper which will be followed up with series of 15 interview questions. One question per day with the answers of the Seven candidates posted online at LocalsGuide.com
Here is what I sent to the Seven Mayors of Ashland.
Part 1: 400 Word …
Hyper-Local News Newspapers