Hyperlocal Training Center | Local Marketing | Local Media

Ok, Just had lunch with an advertiser who has paid us over $70,000 USD throughout the course of their run in our paper. I asked him if his advertising was still working for him. His answer was simply “Yes”. I know that he could leave any month and use other media methods, but he hasn’t [...]

Are you giving your customers what they really want? This is a great question to ask yourself. I just finished reading Iain Calder’s book The Untold Story: My 20 Years Running the National Enquirer. First of all I highly recommend this book to anyone interested in learning about unconventional forms of newsgathering. Getting stories that [...]

What’s more important than telling the world how great you are? You got it – Other people telling the world how great you are! Take a moment to review these testimonials http://ashland.oregon.localsguide.com/testimonials Then ask yourself if you have your own method for collecting testimonials and feed back about the services you are providing. If not [...]

Here’s the scoop, if your thinking ahead of the herd you’ll know that Valentines Day is right around the corner and that there is nothing worse than showing up with out a gift for your true love. We all know how that goes, so what about at the hyperlocal marketing level? Heres a top secret [...]

Here’s a quick podcast I just did with a client of mine who is running a hyperlocal Treasure Hunt here in my home town of Ashland, Oregon. I thought it was a neat monetization model for how one small business owner is going about getting creatively engaged in his community while pulling in new clients [...]

“Here’s a Gift You’ll Enjoy” Was the title for the post card campaign which I just sent out to 200 prospects here hyperlocally in Southern Oregon. If you haven’t done so already now would be a great time to drop a post card in the mail which will update your clients with your 2012 Rates. [...]

Written by Bill Glazer and Forward by Dan Kennedy these guys know what they are talking about when it comes to marketing at any level. An essential for any hyperlocalist library. Also keep your eyes open for the new and forthcoming book: NO BS Grass Roots Marketing by Jeff Slutsky (Street-smart marketing expert)

Using postcards for direct mail campaigns can be a powerful tool in giving you an upfront hyperlocal advantage. One marketing method you can use is to take screen shots of potential prospects web search listings in major search engines. These screen shots are then turned into post cards and mailed to the actual client. On [...]

Here is an interesting video in which Patricio Espinoza discusses her work with the hyperlocal news website MissionLocal.org. In specific she discusses some ideas on how to monetize a hyperlocal news site.

Two months ago I attended Dan Kennedy’s 2011 Marketing Info Summit in Atlanta Georgia. At the summit Dan Kennedy went into great detail and depth of how to value, keep and capture clientele. He basically said, “He who is willing to pay the most to capture, keep, and tend to clients – WINS”. Now with [...]

Two days ago I received the email. The small hair salon who has advertised with me over the past six years was canceling their monthly newspaper ad. I had a feeling this might be coming. Many local businesses seem to be having a difficult time right now but here is what really surprised me. I [...]

Here is a nice collection of Local Business Directories: Google Local - Business center Bing Local - Postcard submit only (takes around two weeks) Yahoo Local – Direct Feed to Google Maps (Helps ranking in Google Places) Merchant Circle Thumbtack – Also integrates with Craigslist DiscoverOurTown Just Click Local Local Database BestDealOn RateitAll ChamberofCommerce LinkedIn - at least one employee or [...]