Posted in Business, HyperAge, Manifesto on Apr 26th, 2007 No Comments »
Marketing experts across the world are broadly discussing the power engagement and the reason why is simple, it works! But how does it work at a hyperlocal level and why?
Engagement can range from free newspapers thrown out on your lawn to a neighborhood cafe sending you a hand written invitation to a complimentary sweets & […]
Posted in HyperAge, Philosophy on Apr 26th, 2007 No Comments »
If you consider locality as anything you have access to then you will begin to see that having functional maps which are regularly updated are a key to navigating these locales.
These are not however regular maps but rather maps which are created out of specialized aggregation and organization. Such maps are more complicated than traditional […]
Posted in HyperAge on Apr 26th, 2007 No Comments »
To define HyperLocal one must first define or should we say re-define Local.
So what is local?
If we begin to see local as more than an issue of physical proximity and rather as an issue of accessibility. This opens up an entirely new perspective and view point of what local really entails.
Local is ones ability […]