MySpace going hyperlocal?
That is the question that all major media companies should be trying to figuring out.
Can myspace go hyperlocal?
In other words could you login to myspace and see people you know, places you go and things that made sense to your live locally.
Restaurants you ate at, businesses you shopped at, events you wanted to attend. Things you really needed to know.
In my opinion myspace has the most potential to drill into the hyperlocal core by enabling hyperlocal search within it’s directory. Sure there is TRIBE.net but we all don’t go to Burning Man. No offense or anything but there needs to be a bigger diversity of audience and MySpace has it.
If myspace goes hyperlocal it would change the way we look at current portals and crack the code for a scalable model of monetizing hyperlocal.
Why?
Because the key to solving hyperlocal is not in the creation of an isolated portals, but rather in the interconnectedness . HyperLocal is a global equation so it needs to be approached this way.
How can you move to any one point isolate your field of view and still remain connected. This is where it all comes back to two things.
1. Access
2. Ability to Move
As I have discussed in my previous blogs… locality is no longer an issue of proximity but rather an issue of access. Don’t believe me.. take a highlighter and highlight exactly where you go for one month. THIS IS YOUR LOCALITY.
This means we need to be looking at how people move and where they move to.
What defines movement….?
Well that opens a much bigger question for another blog, because the way humans are moving is changing as well.
It’s time for myspace local.
Of course there are alot more pieces to the puzzle but having an x factor diversity of population to work is a big start.
Tomorrow: A Solution for YELP (ouch.. help us make money please)