hyperlocal 101

Netflix is sitting on a potential hyperlocal gold mine of an opportunity.
To begin my wife and I sat down for an evening together, popped in the Netflix DVD and low and behold an ad for Gaiam appeared. Maybe Gaiam actually produced the movie, but what suddenly occurred to me was that this might as well […]

Yelp sits in the drivers seat to unleash one of the world’s most interesting and best citizen journalism prototypes.
With thousand of citizen journalist style real reviews posted daily, and an arsenal of hundreds of thousands of testimonials, Yelp is essentially nothing more than a citizen journalism mecca.
Review site sure, but beyond this it is […]