Netflix HyperLocal Gold Mine
Netflix is sitting on a potential hyperlocal gold mine of an opportunity.
To begin my wife and I sat down for an evening together, popped in the Netflix DVD and low and behold an ad for Gaiam appeared. Maybe Gaiam actually produced the movie, but what suddenly occurred to me was that this might as well have been an ad… and it could have easily been a Hyperlocal one at that.
The ad was short and sweet and embedded in a way which forced us to watch it then forwarding us to the movie menu.
What if the ad had been locally targeted, like the pre movie ads you might see in your home town movie theater.
Impossible!
Think Again!!!
Currently Netflix delivers DVD’s by mail for one reason and one reason only. The answer is to compete with your local video store.
In the near future Netflix Movies will transition from DVD’s to digital downloads.
AGREE… ok
Now imagine that they transition from a paid model to a free model. Afterall they are not making that much money on the actual rental side of things.
Downloads become free.
YES FREE
Paid for by your LOCAL ADVERTISER
With a small embedded ad in the pre movie startup.
This idea has a ton of pros and cons but one thing is for sure… it wouldn’t be that difficult to do.
Another potential for Netflix and less invasive to the end user would be to run HYPERLOCAL ads on its packaging. Currently you get national ads, but what about Local Ads.
They could be done on demand and sold in quantities ranging from 100 to 100,000+
Again the idea is simple and essentially ready to go.
Let’s see how long it takes Netflix to jump into the hyperlocal marketing game.