Hyperlocal Training Center | Local Marketing | Local Media

We did an survey with some of the leading websites running on the PhpFox platform. We wanted to find out what were some of the biggest mistakes that the owners made when they were getting started. To our surprise, the number one issue was the same. 1) To much time is spent developing the site [...]

This is a list of five vital elements which will be required for hyperlocal success. This blog was inspired by Forrester Research. 1) The number one vital element is Community Based – User Generated ContentSpecifics will include Low-Cost / Freely created media which is LOCAL. 2) Sales Mobility & Automation will be the second key [...]

Monitoring your niche can be a key factor in building your niche social network. Here are three tools which are both a time savers and great tools in assisting you with this. 1) GOOGLE ALERTS – Google alerts is simply awesome. Set this up with specific keywords to track blogs and news reports. Then request [...]

This is an excellent blog I just found on time managment. The original post can be viewed here. We added a few more thoughts into this recipe. {{{gold}}} 1. Before you do or read anything else, update your status. If you are a member of more than one social network, use a service such as [...]

I had renewed hope today when I read one or our new online interview submissions. It was a story written by a young woman who has opened a new dance studio in our town. I had asked here if she wanted to do an interview and she agreed. I then emailed her my interview questions [...]

The Guardian reports on a new report commissioned by MySpace. The report is called “MySpace 08: People. Content. Culture.” and I’ll be damned if I can find a trace of the actual report online anywhere. An extensive social networking research project commissioned by MySpace has identified a host of emerging trends and tribes that the [...]

Summary: In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don’t participate very [...]