Hyperlocal Training Center | Local Marketing | Local Media

Ok, Just had lunch with an advertiser who has paid us over $70,000 USD throughout the course of their run in our paper. I asked him if his advertising was still working for him. His answer was simply “Yes”. I know that he could leave any month and use other media methods, but he hasn’t [...]

Are you giving your customers what they really want? This is a great question to ask yourself. I just finished reading Iain Calder’s book The Untold Story: My 20 Years Running the National Enquirer. First of all I highly recommend this book to anyone interested in learning about unconventional forms of newsgathering. Getting stories that [...]

What’s more important than telling the world how great you are? You got it – Other people telling the world how great you are! Take a moment to review these testimonials http://ashland.oregon.localsguide.com/testimonials Then ask yourself if you have your own method for collecting testimonials and feed back about the services you are providing. If not [...]

Here’s the scoop, if your thinking ahead of the herd you’ll know that Valentines Day is right around the corner and that there is nothing worse than showing up with out a gift for your true love. We all know how that goes, so what about at the hyperlocal marketing level? Heres a top secret [...]

Here’s a quick podcast I just did with a client of mine who is running a hyperlocal Treasure Hunt here in my home town of Ashland, Oregon. I thought it was a neat monetization model for how one small business owner is going about getting creatively engaged in his community while pulling in new clients [...]