Building Your Database with an Ethical Bribe

One way to build your database it to give away valuable products in what is known as an ethical bribe.

You offer valuable online products for free and the online users opts into your email database giving you permission to market to them.

These products are very valuable because they help you gain long term relationship with consumers around the world.

These products can range from:
ebooks
reports
articles
ecourses
videos
audio
Teleseminars
Webinars

Qualities of Free Products
The Product must be of value to the online user

The Product must represent you are an expert in the field you are selling

Methods Used to Attract Customers to Consume Tangibles
word of mouth
paid advertsing
adwords
articles
organic listings

affiliate relationships

promotional give aways

Targeted Squeeze Pages

Delivery of Tangibles

How do you get tangibles to the customer?

Digital Download

Direct Mail