Posted in Business, Hyperlocal on May 26th, 2008 No Comments »
Netflix is sitting on a potential hyperlocal gold mine of an opportunity.
To begin my wife and I sat down for an evening together, popped in the Netflix DVD and low and behold an ad for Gaiam appeared. Maybe Gaiam actually produced the movie, but what suddenly occurred to me was that this might as well […]
Posted in Business, Tools, HyperAge, Hyperlocal on Apr 18th, 2008 1 Comment »
What a concept!!!
There are enough restaurant reviews in here to topple any high and mighty bay area restaurant critic: Power to citizen journalism and reality reviews!
Imagine if Yelp decided to create a weekly PRINT restaurant / business review guide.
They would start in the Bay Area; the mecca of diversity and personality for the US […]
Posted in Business on Apr 17th, 2008 No Comments »
That is the question that all major media companies should be trying to figuring out.
Can myspace go hyperlocal?
In other words could you login to myspace and see people you know, places you go and things that made sense to your live locally.
Restaurants you ate at, businesses you shopped at, events you wanted to attend. […]
Posted in Business, Hyperlocal on Apr 16th, 2008 1 Comment »
Don’t Mix Business with Pleasure!
If you take this advice when going hyperlocal you are bound to fail and here is why.
Take for example Google Local.
Why isn’t it better?
Google Local total lacks the social network engine that could make it totally awesome so essentially all it is DATA with feedback. It needs a little […]
Posted in Business on Jan 2nd, 2008 No Comments »
Hey, you wanna hear a cool idea… take a social network and put it into print.
What you end up with is real product with some real immediate value. Yup.. sell ads in your new publication and tag team it online… and that’s just a start!
This is what we have done with our monthly newspaper LocalsGuide. […]
Posted in Business on Jun 5th, 2007 No Comments »
A New Business Model for the Future of Travel & Local Commerce
Paris today, Rome tomorrow, Berlin on Wednesday, London on Friday. Your dream vacation packed into seven rushed days or less… and then you’re back at work, with all the memories of crazy airport security, cramped economy class and photographs of questionable quality. (Did […]
Posted in Business on May 1st, 2007 No Comments »
There is a big question right now around how hyperlocal communities can become profitable and remain sustainable. Usually hyperfocused websites lack the necessary funding let alone visitor traffic to warrant a high front end investment.
This is unless you incorporate the function of interconnecting a network of hyperlocal sites thus aggregating information and creating hypermaps to […]
Posted in Business, HyperAge, Manifesto on Apr 26th, 2007 No Comments »
Marketing experts across the world are broadly discussing the power engagement and the reason why is simple, it works! But how does it work at a hyperlocal level and why?
Engagement can range from free newspapers thrown out on your lawn to a neighborhood cafe sending you a hand written invitation to a complimentary sweets & […]