Hyperlocal Training Center | Local Marketing | Local Media

Here is a quick update on the the two new online directories I have been building. The first is a niche directory for Functional Medicine Practitioners. The second directory is a “Shop Local Directory” which will act as an off shoot service of my LocalsGuide Newspaper. * * * * As previously discussed the directory [...]

Since I last wrote I have been focused development of the building and launching our new niche directory for Functional Medicine Practitioners. The directory is being built on the GeoTheme WordPress theme which I had written about in a previous email. Read my review here: http://hyperlocal101.com/new-local-directory-wordpress-theme-geotheme I went ahead and ran through the core signup [...]

Getting the conversation started always takes the largest amount of initial effort with any online directory or review website. First you need to create the content, find the audience and somehow, begin the conversation. We all know that with the hundreds of things demanding our attention it takes just enough little extra effort to write [...]

Let’s get straight to the point today: Is Your Hyperlocal Business Actually a Hobby…. (MOST ARE) I hate to ask this question but it’s an important one to ask, because it’s the questions that separates the TOURISTS from the LOCALS. The short timers from those of you who will stay in the game over the [...]

Yesterday I headed out to my mail box to discover, The Art of Local Advertising. A new book by all about local advertising by Connie S. Gorrell of Concierge Mobile Marketing. I started to read the book and it’s spot on! The best thing however was that the book was sent to me entirely FREE [...]

Have you seen it yet? Someone finally decided to take the GEOPlaces Theme by Templatic and make their own improved version called….     GEOTheme   Now… many of you will immediately recognize this theme as the GEOPlaces theme because honestly it looks great, but from a functional stand point however… it is full of [...]

You sit quietly at an undisclosed location, an ultra sleek computing device in your hands. It’s the mission control center of your Hyperlocal Media Empire! Nobody knows your secret location… only you and your cell phone. You can setup shop in the local cafe or be thousands of miles away relaxing on the warm weathered [...]

I know you’ve heard this before but I just thought I would take a quick opportunity to say it again. In the hyperlocal game – CASH IS KING! Cash allows you to crush competitors or to out weather the storm on those long, cold and lonely nights. (I know you know what I am talking [...]

Sorry for the delay in sending out my weekly newsletter. I’ve been deep in thought wresting with some thoughts. For those of you who don’t already know I publish a monthly Hyperlocal Newpaper in Ashland, Oregon.We direct mail to the entire town once a month and get read far and wide throughout the community. I [...]

Here is an interesting video in which Patricio Espinoza discusses her work with the hyperlocal news website MissionLocal.org. In specific she discusses some ideas on how to monetize a hyperlocal news site.

Two months ago I attended Dan Kennedy’s 2011 Marketing Info Summit in Atlanta Georgia. At the summit Dan Kennedy went into great detail and depth of how to value, keep and capture clientele. He basically said, “He who is willing to pay the most to capture, keep, and tend to clients – WINS”. Now with [...]

Two days ago I received the email. The small hair salon who has advertised with me over the past six years was canceling their monthly newspaper ad. I had a feeling this might be coming. Many local businesses seem to be having a difficult time right now but here is what really surprised me. I [...]