Hyperlocal Training Center | Local Marketing | Local Media

Here is an interesting video in which Patricio Espinoza discusses her work with the hyperlocal news website MissionLocal.org. In specific she discusses some ideas on how to monetize a hyperlocal news site.

Two months ago I attended Dan Kennedy’s 2011 Marketing Info Summit in Atlanta Georgia. At the summit Dan Kennedy went into great detail and depth of how to value, keep and capture clientele. He basically said, “He who is willing to pay the most to capture, keep, and tend to clients – WINS”. Now with [...]

Two days ago I received the email. The small hair salon who has advertised with me over the past six years was canceling their monthly newspaper ad. I had a feeling this might be coming. Many local businesses seem to be having a difficult time right now but here is what really surprised me. I [...]

Here is a nice collection of Local Business Directories: Google Local - Business center Bing Local - Postcard submit only (takes around two weeks) Yahoo Local – Direct Feed to Google Maps (Helps ranking in Google Places) Merchant Circle Thumbtack – Also integrates with Craigslist DiscoverOurTown Just Click Local Local Database BestDealOn RateitAll ChamberofCommerce LinkedIn - at least one employee or [...]

These are notes and impressions I have collected while in the process of building my local directory. The local directory will be built on the wordpress platform. Listings will be sold to local business owners. The online directory will then work in conjunction with our hyperlocal community newspaper LocalsGuide as well as our online website. [...]

In last weeks Hyperlocal Training Center newsletter I promised I would share tips for how to setup your own Citizen Journalism Hotline. Here is How You Do This: First Setup an Account with RingCentral.com * Accounts can start as low as $9.00 USD per month. * If you like select an account which comes along [...]

Hi   Thanks to everyone who shared emails with me after my last newsletter. It’s great to hear all the different Hyperlocal Stories and Experiences!   Because of these emails I was inspired to share this quick update with you about a Hyperlocal Product Launch I am currently conducting.   The launch is for a [...]

Hi A while back you subscribed to my mailing list at the Hyperlocal Training Center or my website Hyperlocal101 This website was created as the Knowledge base for documenting my real life in the trenches experience with Hyperlocal Marketing and Monetization.   (I publish a Hyperlocal Newspaper & Website Called LocalsGuide) Well, though My Training [...]

Just a quick update … I will be traveling to New Zealand for a five week hyperlocal tour / holiday this December -January. In this tour I will plan to meet up with Shane Redlick and his team with Locally Informed in Naipier NZ. Shane is the co-founder and director for Locally Informed a hosted [...]

It’s back to work here in Southern Oregon. Summer is coming to an end and it’s time to buckle down and embark into the next four months of focus. On my list of things to accomplish are the following. Over the next four months I will be working in several areas of online community management [...]

Thanks to technology I am sitting outside here today on my hammock typing and updating hyperlocal1o1. I want to take a brief moment now to provide everyone with a little update on what I’ve been working on and how things are going. To begin with Hyperlocal101 continues to grow, despite the fact that I had [...]