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Archive for the 'HyperAge' Category

What you think hyperlocal is and why you think the future of it will be so important.
Hyperlocal is essentially the up close study of how society and culture intermingle and connect. It determines how cultures both local, regional, national and global emerge, and it also tracks how culture and society moves.
First off I […]

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What a concept!!!
There are enough restaurant reviews in here to topple any high and mighty bay area restaurant critic: Power to citizen journalism and reality reviews!
Imagine if Yelp decided to create a weekly PRINT restaurant / business review guide.
They would start in the Bay Area; the mecca of diversity and personality for the US […]

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Marketing experts across the world are broadly discussing the power engagement and the reason why is simple, it works! But how does it work at a hyperlocal level and why?
Engagement can range from free newspapers thrown out on your lawn to a neighborhood cafe sending you a hand written invitation to a complimentary sweets & […]

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If you consider locality as anything you have access to then you will begin to see that having functional maps which are regularly updated are a key to navigating these locales.
These are not however regular maps but rather maps which are created out of specialized aggregation and organization. Such maps are more complicated than traditional […]

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To define HyperLocal one must first define or should we say re-define Local.
So what is local?
If we begin to see local as more than an issue of physical proximity and rather as an issue of accessibility. This opens up an entirely new perspective and view point of what local really entails.
Local is ones ability […]

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