Here is a little lesson for all you hyperlocal bloggers and new media style journalists. Call it a new hyperlocal compensation model for working with Mass Media.
IN SPECIFIC MAKE MASS MEDIA PAY FIRST.
Currently this holiday season the big story in mass media has been revolving around the White House Party Crashers.
No major media outlet [...]
This is a list of five vital elements which will be required for hyperlocal success.
This blog was inspired by Forrester Research.
1) The number one vital element is Community Based – User Generated ContentSpecifics will include Low-Cost / Freely created media which is LOCAL.
2) Sales Mobility & Automation will be the second key element. This will [...]
Making the world a happier place, one free ice cream at a time!
Ashland, Oregon (August 16, 2008)
Charter is teaming up with local businesses to bring Southern Oregonians the 5th annual Free Ice Cream Social.
The event will be held this Saturday August 16th from 3:00 – 5:00 pm at Garfield Park in Ashland.
This weekend’s event [...]
The phrase niche is popping up everywhere across the internet right now. Niche marketing, niche social networks, niche products, niche membership sites etc. Give it a try and google it.
The bottom line is that niche anything is working. If done well people are making money and growing millions of micro niche networks around [...]
What you think hyperlocal is and why you think the future of it will be so important.
Hyperlocal is essentially the up close study of how society and culture intermingle and connect. It determines how cultures both local, regional, national and global emerge, and it also tracks how culture and society moves.
First off I [...]
Netflix is sitting on a potential hyperlocal gold mine of an opportunity.
To begin my wife and I sat down for an evening together, popped in the Netflix DVD and low and behold an ad for Gaiam appeared. Maybe Gaiam actually produced the movie, but what suddenly occurred to me was that this might as well [...]
What a concept!!!
There are enough restaurant reviews in here to topple any high and mighty bay area restaurant critic: Power to citizen journalism and reality reviews!
Imagine if Yelp decided to create a weekly PRINT restaurant / business review guide.
They would start in the Bay Area; the mecca of diversity and personality for the US [...]
That is the question that all major media companies should be trying to figuring out.
Can myspace go hyperlocal?
In other words could you login to myspace and see people you know, places you go and things that made sense to your live locally.
Restaurants you ate at, businesses you shopped at, events you wanted to attend. [...]
Don’t Mix Business with Pleasure!
If you take this advice when going hyperlocal you are bound to fail and here is why.
Take for example Google Local.
Why isn’t it better?
Google Local total lacks the social network engine that could make it totally awesome so essentially all it is DATA with feedback. It needs a little [...]
Hey, you wanna hear a cool idea… take a social network and put it into print.
What you end up with is real product with some real immediate value. Yup.. sell ads in your new publication and tag team it online… and that’s just a start!
This is what we have done with our monthly newspaper LocalsGuide. [...]
A New Business Model for the Future of Travel & Local Commerce
Paris today, Rome tomorrow, Berlin on Wednesday, London on Friday. Your dream vacation packed into seven rushed days or less… and then you’re back at work, with all the memories of crazy airport security, cramped economy class and photographs of questionable quality. (Did [...]
There is a big question right now around how hyperlocal communities can become profitable and remain sustainable. Usually hyperfocused websites lack the necessary funding let alone visitor traffic to warrant a high front end investment.
This is unless you incorporate the function of interconnecting a network of hyperlocal sites thus aggregating information and creating hypermaps to [...]
