Hyperlocal Training Center | Local Marketing | Local Media

To Edit or not to Edit that is the question. Do you need to edit community submitted content in your hyperlocal newspaper? This has been a question that I have been faced with several times over the past four years of running LocalsGuide.com. It’s actually driven many folks primarily the Type A folks a bit [...]

For years now internet marketers have been using a series of marketing techiniques that range from unusual, clever and funny to simply manipulative. Driving online prospects in to make sales and rake in the big bucks. Of course all online marketing in not evil some in fact is quite brilliant and leading the way for [...]

Location is a very powerful clue to learning and identifying perspective customers who matter the most. If the marketer can establish that a person is already pretty far down the decision trail it makes the marketing even more effective.

So you want to build a hyperlocal website. You’ve heard about it and it sounds like a great opportunity. Something that you could enjoy and potentially create a great source of revenue for yourself …

So you’re ready to start your own hyperlocal website. Are you up for the challenge, and do you know what it will take to succeed? Do you know which platform to launch on? How to buy a domain name? Where to locate your audience… and how to keep them coming back for more? Building a [...]

I once was in a conversation with a local newspaper mogul who laughed at the idea of doing trades. She couldn’t understand how it was possible and what potential value it could have to her corporate newspaper and it’s bottom line. I’m the one laughing now as it has been hyperlocal marketing techniques such as [...]

Here are 50 reasons why newspapers SUCK. In specific daily newspapers and corporately owned newspapers. Read this list, then add your own thoughts below. When you start to read the list your gonna laugh cause this stuff is funny but true! How long is it going to take before we wake up. Stop the presses [...]

The hyperlocal drill down is underway and a number of twitter directories are quickly moving to cover the hyperlocal realm. Here is a listing of some new services which will help you tweet hyperlocal and stay connected in real time with the hyperlocal beat in your tweethood.. or tree. If you read my blog Five [...]

. Here is a list of national newspapers which have cutback on production of their papers. I think you will find this interesting and if you pay attention to a trend you will see that a niche paper future is in some ways inevitable. Where do newspapers go from here? What’s next? 1) Get specialized [...]

Need a job? How about starting your own community niche paper and becoming the new media mogul in town! LocalsGuide LLC has just announced its new supplement to its niche newspaper franchise, the LocalsReview! LocalsReview is a community powered review site and nichepaper. The LocalsReview micro franchise will launch in November 2008 and act as [...]

LocalsGuide founder and CEO Shields Bialasik has announced that he will be transforming his hyper-local newspaper ‘LocalsGuide’ into a micro-franchise opportunity. Giving people around the country an opportunity at getting their foot in the door at launching their very own community newspaper.The paper will be supported by an online network of web2print community portals which [...]

This photo makes the best analogy between daily newspapers vs the online media invasion.