Hyperlocal Training Center | Local Marketing | Local Media

Making money with an online directory takes some considerable time, thought and planning. When setting up your directory you will need to determine whether or not you will offer free or paid listings. Then you will need to determine what services will relate to with each listing level. After this is done it’s time to [...]

Here is another real life tip to to consider when putting together the pricing options for your online local business directory. Rather than billing monthly for lists consider creating a discounted package for yearly billing. Here Are Some Of The Benefits: 1. Get the entire year prepaid when it is most important to the buyer. [...]

Ok, Just had lunch with an advertiser who has paid us over $70,000 USD throughout the course of their run in our paper. I asked him if his advertising was still working for him. His answer was simply “Yes”. I know that he could leave any month and use other media methods, but he hasn’t [...]

What’s more important than telling the world how great you are? You got it – Other people telling the world how great you are! Take a moment to review these testimonials http://ashland.oregon.localsguide.com/testimonials Then ask yourself if you have your own method for collecting testimonials and feed back about the services you are providing. If not [...]

Here’s the scoop, if your thinking ahead of the herd you’ll know that Valentines Day is right around the corner and that there is nothing worse than showing up with out a gift for your true love. We all know how that goes, so what about at the hyperlocal marketing level? Heres a top secret [...]

Here’s a quick podcast I just did with a client of mine who is running a hyperlocal Treasure Hunt here in my home town of Ashland, Oregon. I thought it was a neat monetization model for how one small business owner is going about getting creatively engaged in his community while pulling in new clients [...]

“Here’s a Gift You’ll Enjoy” Was the title for the post card campaign which I just sent out to 200 prospects here hyperlocally in Southern Oregon. If you haven’t done so already now would be a great time to drop a post card in the mail which will update your clients with your 2012 Rates. [...]

Using postcards for direct mail campaigns can be a powerful tool in giving you an upfront hyperlocal advantage. One marketing method you can use is to take screen shots of potential prospects web search listings in major search engines. These screen shots are then turned into post cards and mailed to the actual client. On [...]

Frank Worsley, is the founder and CEO of ZinePal.com, an online service which allows you to create printable PDFs and eBooks from any online content! Not only can ZinePal help you create your own hyper-local niche paper, but it also allows you to monetize this publication by adding advertisements and more. Having worked with a [...]

So you’re ready to start your own hyperlocal website. Are you up for the challenge, and do you know what it will take to succeed? Do you know which platform to launch on? How to buy a domain name? Where to locate your audience… and how to keep them coming back for more? Building a [...]

I once was in a conversation with a local newspaper mogul who laughed at the idea of doing trades. She couldn’t understand how it was possible and what potential value it could have to her corporate newspaper and it’s bottom line. I’m the one laughing now as it has been hyperlocal marketing techniques such as [...]

The hyperlocal drill down is underway and a number of twitter directories are quickly moving to cover the hyperlocal realm. Here is a listing of some new services which will help you tweet hyperlocal and stay connected in real time with the hyperlocal beat in your tweethood.. or tree. If you read my blog Five [...]