Hyperlocal Training Center | Local Marketing | Local Media

You know you’ve got trouble when a giant mobile service provider jumps into the hyperlocal social search game. I could not believe it when I learned today that AT&T has launched a competitor to Yelp. This is huge and Buzz.com is going to be a game changer if not checkmate for many existing social local platforms.

This is a list of five vital elements which will be required for hyperlocal success. This blog was inspired by Forrester Research. 1) The number one vital element is Community Based – User Generated ContentSpecifics will include Low-Cost / Freely created media which is LOCAL. 2) Sales Mobility & Automation will be the second key [...]

As a model of democratic media in action I have enabled this project within the LocalsGuide website and monthly publication. This election year in Ashland, Oregon seven individuals decided to run for mayor. I decided to invite all of them to have a 400 word community introduction in our newspaper which will be followed up [...]

Hyperlocal Marketing is all about engagement, not exposure! This is why I connected Charter Communications with IceCreamMan.com for the FIFTH ANNUAL FREE ICE CREAM SOCIAL IN ASHLAND OREGON. Think about it, real long term business is built on relationships, not creating a posse of idiots to go out and buy your product just because of [...]

What a concept!!! There are enough restaurant reviews in here to topple any high and mighty bay area restaurant critic: Power to citizen journalism and reality reviews! Imagine if Yelp decided to create a weekly PRINT restaurant / business review guide. They would start in the Bay Area; the mecca of diversity and personality for [...]