Hyperlocal Training Center | Local Marketing | Local Media

Netflix is sitting on a potential hyperlocal gold mine of an opportunity. To begin my wife and I sat down for an evening together, popped in the Netflix DVD and low and behold an ad for Gaiam appeared. Maybe Gaiam actually produced the movie, but what suddenly occurred to me was that this might as [...]

What a concept!!! There are enough restaurant reviews in here to topple any high and mighty bay area restaurant critic: Power to citizen journalism and reality reviews! Imagine if Yelp decided to create a weekly PRINT restaurant / business review guide. They would start in the Bay Area; the mecca of diversity and personality for [...]

That is the question that all major media companies should be trying to figuring out. Can myspace go hyperlocal? In other words could you login to myspace and see people you know, places you go and things that made sense to your live locally. {{{gold}}} Restaurants you ate at, businesses you shopped at, events you [...]

Don’t Mix Business with Pleasure! If you take this advice when going hyperlocal you are bound to fail and here is why. Take for example Google Local. Why isn’t it better? Google Local total lacks the social network engine that could make it totally awesome so essentially all it is DATA with feedback. It needs [...]

Hey, you wanna hear a cool idea… take a social network and put it into print. What you end up with is real product with some real immediate value. Yup.. sell ads in your new publication and tag team it online… and that’s just a start! This is what we have done with our monthly [...]

A New Business Model for the Future of Travel & Local Commerce Paris today, Rome tomorrow, Berlin on Wednesday, London on Friday. Your dream vacation packed into seven rushed days or less… and then you’re back at work, with all the memories of crazy airport security, cramped economy class and photographs of questionable quality. (Did [...]

There is a big question right now around how hyperlocal communities can become profitable and remain sustainable. Usually hyperfocused websites lack the necessary funding let alone visitor traffic to warrant a high front end investment.{{{gold}}} This is unless you incorporate the function of interconnecting a network of hyperlocal sites thus aggregating information and creating hypermaps [...]

Marketing experts across the world are broadly discussing the power engagement and the reason why is simple, it works! But how does it work at a hyperlocal level and why? Engagement can range from free newspapers thrown out on your lawn to a neighborhood cafe sending you a hand written invitation to a complimentary sweets [...]

If you consider locality as anything you have access to then you will begin to see that having functional maps which are regularly updated are a key to navigating these locales. These are not however regular maps but rather maps which are created out of specialized aggregation and organization. Such maps are more complicated than [...]

To define HyperLocal one must first define or should we say re-define Local. So what is local? If we begin to see local as more than an issue of physical proximity and rather as an issue of accessibility. This opens up an entirely new perspective and view point of what local really entails.{{{gold}}} Local is [...]