Hyperlocal Training Center | Local Marketing | Local Media

Are you giving your customers what they really want? This is a great question to ask yourself. I just finished reading Iain Calder’s book The Untold Story: My 20 Years Running the National Enquirer. First of all I highly recommend this book to anyone interested in learning about unconventional forms of newsgathering. Getting stories that [...]

Written by Bill Glazer and Forward by Dan Kennedy these guys know what they are talking about when it comes to marketing at any level. An essential for any hyperlocalist library. Also keep your eyes open for the new and forthcoming book: NO BS Grass Roots Marketing by Jeff Slutsky (Street-smart marketing expert)

Anyone having problems with hyperlocal stagnation on their blogs, directories, or with user comments? Unfortunately this is something that I am noticing more and more as I am browsing hyperlocal sites. In specific starting with comments which are ancient for internet standards…dating back to the early 21st century! No joke…. this is big problem if [...]

“Curt and Jen live in the house next door and Gina just rented the duplex on the corner next to what’s his name with the old boat trailer out front that’s never had a boat on it. That’s about all I can tell you about my neighbors. We hardly ever see each other, and when [...]

We’ve all heard the phrase “EAT LOCAL”. We’ve also heard the phrase “BUY LOCAL” and “SHOP LOCAL” and soon you will hear the phrase “HIRE LOCAL” or “HIRE HYPERLOCAL”. I’m sure this has been said before and probably already exists in many areas but, can you imagine going to fill in a job application and [...]

If you are currently working to monetize your hyper local projects you need to go out and buy this book. Marketing Without Advertising by Michael Phillips & Sallie Rasberry. The book was originally written in 1984 and now is entering it’s 7th edition. The book covers many different aspects of marketing, though not labeled specifically [...]

To Edit or not to Edit that is the question. Do you need to edit community submitted content in your hyperlocal newspaper? This has been a question that I have been faced with several times over the past four years of running LocalsGuide.com. It’s actually driven many folks primarily the Type A folks a bit [...]

The following tips have been provided by Chris Jones of OurSouthValley.com Know your audience: If you are a liberal, in a conservative town, it probably isn’t a good idea to spend all day bashing Glen Beck, vise versa, If you’re a conservative in Connecticut, You might want to keep your critique of Obama to a [...]

Godaddy just opened up a huge opportunity and Geo investors. Introducing the new Geo Domain Map and Geo Domain Finder. Now Search and find geographically-targeted domain names in bulk. Enter your location, narrow your search with a keyword, and select the domains that fit your business and location. In addition to North American you can [...]