Hyperlocal Training Center | Local Marketing | Local Media

Yesterday I headed out to my mail box to discover, The Art of Local Advertising. A new book by all about local advertising by Connie S. Gorrell of Concierge Mobile Marketing. I started to read the book and it’s spot on! The best thing however was that the book was sent to me entirely FREE [...]

Are you giving your customers what they really want? This is a great question to ask yourself. I just finished reading Iain Calder’s book The Untold Story: My 20 Years Running the National Enquirer. First of all I highly recommend this book to anyone interested in learning about unconventional forms of newsgathering. Getting stories that [...]

Written by Bill Glazer and Forward by Dan Kennedy these guys know what they are talking about when it comes to marketing at any level. An essential for any hyperlocalist library. Also keep your eyes open for the new and forthcoming book: NO BS Grass Roots Marketing by Jeff Slutsky (Street-smart marketing expert)

If you are currently working to monetize your hyper local projects you need to go out and buy this book. Marketing Without Advertising by Michael Phillips & Sallie Rasberry. The book was originally written in 1984 and now is entering it’s 7th edition. The book covers many different aspects of marketing, though not labeled specifically [...]