http://hyperlocal101.com Tools & Technique For the HyperLocal Revolution Thu, 18 Sep 2008 06:52:22 +0000 http://backend.userland.com/rss092 en As a model of democratic media in action I have enabled this project within the LocalsGuide website and monthly publication. This election year in Ashland, Oregon seven individuals decided to run for mayor. I decided to invite all of them to have a 400 word community introduction in our newspaper ... http://hyperlocal101.com/2008/09/18/democratic-media-model-mayor-of-ashland/ Hyperlocal Marketing is all about engagement, not exposure! This is why I connected Charter Communications with IceCreamMan.com for the FIFTH ANNUAL FREE ICE CREAM SOCIAL IN ASHLAND OREGON. Think about it, real long term business is built on relationships, not creating a posse of idiots to go out and buy your ... http://hyperlocal101.com/2008/08/15/hyperlocal-marketing-with-charter-communications-and-icecreammancom/ Making the world a happier place, one free ice cream at a time! Ashland, Oregon (August 16, 2008) Charter is teaming up with local businesses to bring Southern Oregonians the 5th annual Free Ice Cream Social. The event will be held this Saturday August 16th from 3:00 - 5:00 pm at Garfield ... http://hyperlocal101.com/2008/08/12/5th-annual-free-ice-cream-social/ The phrase niche is popping up everywhere across the internet right now. Niche marketing, niche social networks, niche products, niche membership sites etc. Give it a try and google it. The bottom line is that niche anything is working. If done well people are making money and growing millions ... http://hyperlocal101.com/2008/07/24/niche-meets-hyperlocal-welcome-to-the-hyperage/ What you think hyperlocal is and why you think the future of it will be so important. Hyperlocal is essentially the up close study of how society and culture intermingle and connect. It determines how cultures both local, regional, national and global emerge, and it also tracks how culture and ... http://hyperlocal101.com/2008/06/23/the-hyperlocal-future/ Netflix is sitting on a potential hyperlocal gold mine of an opportunity. To begin my wife and I sat down for an evening together, popped in the Netflix DVD and low and behold an ad for Gaiam appeared. Maybe Gaiam actually produced the movie, but what suddenly occurred to me was ... http://hyperlocal101.com/2008/05/26/netflix-hyperlocal-gold-mine/ Yelp sits in the drivers seat to unleash one of the world's most interesting and best citizen journalism prototypes. With thousand of citizen journalist style real reviews posted daily, and an arsenal of hundreds of thousands of testimonials, Yelp is essentially nothing more than a citizen journalism mecca. Review site sure, ... http://hyperlocal101.com/2008/05/25/yelp-citizen-journalism-model-ready-to-go/ What a concept!!! There are enough restaurant reviews in here to topple any high and mighty bay area restaurant critic: Power to citizen journalism and reality reviews! Imagine if Yelp decided to create a weekly PRINT restaurant / business review guide. They would start in the Bay Area; the mecca of diversity ... http://hyperlocal101.com/2008/04/18/yelp-weekly-in-print/ That is the question that all major media companies should be trying to figuring out. Can myspace go hyperlocal? In other words could you login to myspace and see people you know, places you go and things that made sense to your live locally. Restaurants you ate at, businesses you shopped at, ... http://hyperlocal101.com/2008/04/17/myspace-going-hyperlocal/ Don't Mix Business with Pleasure! If you take this advice when going hyperlocal you are bound to fail and here is why. Take for example Google Local. Why isn't it better? Google Local total lacks the social network engine that could make it totally awesome so essentially all it is DATA ... http://hyperlocal101.com/2008/04/16/1-reason-why-hyperlocal-portals-fail/