Comments on: Web Revenue Strategy for Hyper-Local Media http://hyperlocal101.com/hyper-local-revenue-strategy Tips to Help You Make Money With Hyperlocal Marketing and Media Thu, 28 Apr 2011 18:24:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mel Taylor http://hyperlocal101.com/hyper-local-revenue-strategy/comment-page-1#comment-344 Mel Taylor Thu, 04 Feb 2010 14:59:39 +0000 http://hyperlocal101.com/?p=581#comment-344 Clarification: Content/editorial/journalism, along with end-user functionality, is still incredibly crucial to the success of an online initiative. Yet, due to the new Internet rules of the road, we are no longer able to rely solely on the concept of "build something 'cool' and drive traffic first, then the advertisers will come knocking". Advertisers have an unlimited amount of options when it comes to online marketing. Thus, online journalists will have to, at the very least, develop a basic understanding of online sales, revenue & business models. See: Entreprenuerial Journalism. Clarification:

Content/editorial/journalism, along with end-user functionality, is still incredibly crucial to the success of an online initiative.

Yet, due to the new Internet rules of the road, we are no longer able to rely solely on the concept of “build something ‘cool’ and drive traffic first, then the advertisers will come knocking”.

Advertisers have an unlimited amount of options when it comes to online marketing. Thus, online journalists will have to, at the very least, develop a basic understanding of online sales, revenue & business models.

See: Entreprenuerial Journalism.

]]> By: Ray Duffill http://hyperlocal101.com/hyper-local-revenue-strategy/comment-page-1#comment-343 Ray Duffill Thu, 04 Feb 2010 11:35:31 +0000 http://hyperlocal101.com/?p=581#comment-343 I'm not a journalist but an 'active citizen'. However this post and the practical comment "sales and profit first, followed by operations, then editorial" has led me to reconsider - but not discount - my belief that "content is key" and everything can be constructed afterwards.... I’m not a journalist but an ‘active citizen’. However this post and the practical comment “sales and profit first, followed by operations, then editorial” has led me to reconsider – but not discount – my belief that “content is key” and everything can be constructed afterwards….

]]> By: Shields Bialasik http://hyperlocal101.com/hyper-local-revenue-strategy/comment-page-1#comment-342 Shields Bialasik Wed, 03 Feb 2010 04:18:42 +0000 http://hyperlocal101.com/?p=581#comment-342 We have a large mailing list with LocalsGuide and it gives us immediate access to all of our members on a regular basis. With one email newsletter we can get all the content we need, make sales, trades, freebees and more. High quality local information sent directly to your inbox is key and the best part is that it can be done any time and from anywhere in the world. We have a large mailing list with LocalsGuide and it gives us immediate access to all of our members on a regular basis. With one email newsletter we can get all the content we need, make sales, trades, freebees and more. High quality local information sent directly to your inbox is key and the best part is that it can be done any time and from anywhere in the world.

]]> By: Ray Howard http://hyperlocal101.com/hyper-local-revenue-strategy/comment-page-1#comment-339 Ray Howard Wed, 03 Feb 2010 00:04:19 +0000 http://hyperlocal101.com/?p=581#comment-339 We have a hyperlocal web site in our community that is really useful, HobNob Murfreesboro. I have watched them grow over the last year and they seem to be everywhere. I think the best thing they do is the weekly newsletter that they send out on Monday. I have heard that the owner runs the entire operation from a local coffee shop! We have a hyperlocal web site in our community that is really useful, HobNob Murfreesboro. I have watched them grow over the last year and they seem to be everywhere.

I think the best thing they do is the weekly newsletter that they send out on Monday. I have heard that the owner runs the entire operation from a local coffee shop!

]]> By: Web Revenue Strategy for Hyper-Local Media : hyperlocal 101 | Local Marketing Today http://hyperlocal101.com/hyper-local-revenue-strategy/comment-page-1#comment-337 Web Revenue Strategy for Hyper-Local Media : hyperlocal 101 | Local Marketing Today Tue, 02 Feb 2010 15:47:49 +0000 http://hyperlocal101.com/?p=581#comment-337 [...] Source: Original Blog Link [...] [...] Source: Original Blog Link [...]

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