Hyperlocal Insurance Policy
He basically said, “He who is willing to pay the most to capture, keep, and tend to clients – WINS”.
Now with this in mind you can reflect back on my last email
in which I shared with you that I had just lost one of my long term
advertisers in the LocalsGuide newspaper.
The client was only a small hair salon, but the kicker was that they had
paid me more than $10,000 USD in the course of five years.
Of course not knowing what I know now, I had paid hardly any
attention to this account, it was simply on autopilot. They paid every month
and I ran their advertisement.
Unfortunately I never went out of my way to send a thank you card
and I certainaly had no idea that the fifteen minutes that I had to spend to
originally win the advertisment would ever amount to what it did. (Now I Will)
Well, It’s nearly christmas eve and I headed down town today
to do some good old local shopping.
After picking up a few gifts and spending a good chunk of change the
thought crossed my mind that I should plan to spend at least $20 with
all of my clients over the course of 2012.
That’s about 60 solid advertisers, and would roughly amount to $1200 USD yearly.
This is possible and not only possible but when you do the math
and realize that of these 60 individuals, each one will
individually pay more than $1000 USD over the course
of that year it suddenly starts to look like a very good investment.
Let’s call it the Hyperlocal Insurance Policy! – SPEND MONEY LOCALLY