Nike’s Hyperlocal iPhone App
Nike has launched a new hyperlocal iphone app called True City.
The app provides real time updates on six european cities , London, Berlin, Amsterdam, Milan, Paris and Barcelona . All information is created by people in the cities who generate it.
NIKE SPORTSWEAR (nsw) worked with the AKQA Agency to create the True City iPhone App, which is free for download on iTunes. The app is equipped with geo-tagging features and full social media integration, giving users insight to real time news, events, info, crowd sourced data.
Nike True City from NikeSportswear on Vimeo.
The idea of True city is to give you up to the minute real time results ie. your Local’s or insider’s guide on where to drink after hours, where to eat what to do and who to meet.
The best of the content creators, as judged by the rest of the True City community, will eventually earn the opportunity to become Nike True City Insiders themselves.
The app is available in English, French, German, Italian, and Spanish.
Note: That you must be 17 years old to download the application due to “Frequent / Intense Profanity or Crude Humor + Frequent / Intense / Mature / Suggestive Themes.
Compatiable with iphone and iPod touch. Requires iPhone OS 3.0 or later.
PARIS is hosted by BKRW founder JAY SMITH.
London is hosted by Vice
Download the App Here:
Additional Links:
Twitter
True City
Additional Mobile Apps For Location Based Browsing:
Gowalla
NARB: people Filter
Bio-Gids
Time Out London
Release Dates by Scion
Openness by Mini
5 Places
Geodelic
Search Google For True City:Here
Popularity: 25%
