Hyperlocal Training Center | Local Marketing | Local Media

Two months ago I attended Dan Kennedy’s 2011 Marketing Info Summit in Atlanta Georgia. At the summit Dan Kennedy went into great detail and depth of how to value, keep and capture clientele. He basically said, “He who is willing to pay the most to capture, keep, and tend to clients – WINS”. Now with [...]

Two days ago I received the email. The small hair salon who has advertised with me over the past six years was canceling their monthly newspaper ad. I had a feeling this might be coming. Many local businesses seem to be having a difficult time right now but here is what really surprised me. I [...]

Here is a nice collection of Local Business Directories: Google Local - Business center Bing Local - Postcard submit only (takes around two weeks) Yahoo Local – Direct Feed to Google Maps (Helps ranking in Google Places) Merchant Circle Thumbtack – Also integrates with Craigslist DiscoverOurTown Just Click Local Local Database BestDealOn RateitAll ChamberofCommerce LinkedIn - at least one employee or [...]

These are notes and impressions I have collected while in the process of building my local directory. The local directory will be built on the wordpress platform. Listings will be sold to local business owners. The online directory will then work in conjunction with our hyperlocal community newspaper LocalsGuide as well as our online website. [...]

In last weeks Hyperlocal Training Center newsletter I promised I would share tips for how to setup your own Citizen Journalism Hotline. Here is How You Do This: First Setup an Account with RingCentral.com * Accounts can start as low as $9.00 USD per month. * If you like select an account which comes along [...]

Hi   Thanks to everyone who shared emails with me after my last newsletter. It’s great to hear all the different Hyperlocal Stories and Experiences!   Because of these emails I was inspired to share this quick update with you about a Hyperlocal Product Launch I am currently conducting.   The launch is for a [...]

Hi A while back you subscribed to my mailing list at the Hyperlocal Training Center or my website Hyperlocal101 This website was created as the Knowledge base for documenting my real life in the trenches experience with Hyperlocal Marketing and Monetization.   (I publish a Hyperlocal Newspaper & Website Called LocalsGuide) Well, though My Training [...]

Here’s a cool story about a hyperlocal superhero named Milverine. He lives in Milwaukee, and can be spotted walking all around town when he is not working at his construction job. Milverine has become so popular to locals that he now even has his own facebook fan page with over 2,872 local fans! Of course [...]

One quick and easy way that you can monetize a hyperlocal community website / portal is to sell a premium press release account. A premiumm press release account allows for individuals, business owners or other community media outlets to sign up and publish press releases, workshops, events, etc directly to your hyperlocal portal. This service is different than a typical blog submission or columnist because typically the information being posted is directly in relation to the selling or promotion of some sort of local event.

As you continue to demonstrate your “Insider” status at the hyperlocal level the more comfortable your audience will become with you as a local media / networking source. The more comfortable they become the more they will start to engage with you and the engagement can occur in the following manner.

Getting involved at a hyperlocal level means that you step across the line which separates bystander from participant. This action represents the difference between an individual who has the ability to establish real hyperlocal relationships and engagement versus those who merely create a superficial list of names, numbers and emails.

One problem facing traditional media in the hyperlocal arena occurs in the way that it reports and follows local events. The coverage and reporting is often times very distant, rarely embedded and very often lacking any true feelings, opinions or emotion. This creates a distance with a hyperlocal audience thus turning them into “Outsiders” within their own community in which they live.