Prepaid Yearly Discount vs Monthly Billing For Local Online Directories
Here is another real life tip to to consider when putting together the pricing options for your online local business directory. Rather than billing monthly for lists consider creating a discounted package for yearly billing.
Here Are Some Of The Benefits:
1. Get the entire year prepaid when it is most important to the buyer.
2. Create a cash flow cushion for yourself giving you more upfront cash to work with NOW!
3. Don’t become a monthly nuisance … which goes like this “Oh.. I forgot to cancel that”.
4. Establish Long Term Value – Immediately. (Making a year commitment is a bigger investment in the longevity of your business than a short 30 day listing).
5. Yearly Billing Allows Time to Establish Growth of Your Directory.
6. Yearly Billing Allows realistic time to deliver results.
** This is probably the most important point. NOBODY is going to pay for a listing which is not going to generate themselves some sort of return on investment. So look at the long term picture and get your clients invested as well.