Hyperlocal Training Center | Local Marketing | Local Media

You know you’ve got trouble when a giant mobile service provider jumps into the hyperlocal social search game. I could not believe it when I learned today that AT&T has launched a competitor to Yelp. This is huge and Buzz.com is going to be a game changer if not checkmate for many existing social local platforms.

Nike has launched a new hyperlocal iphone app called True City.
The app provides real time updates on six european cities , London, Berlin, Amsterdam, Milan, Paris and Barcelona . All information is created by people in the cities who generate it.