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By Shields Bialasik on October 31st, 2009
You Scratch My Back and I’ll Scratch Your’s
I once was in a conversation with a local newspaper mogul who laughed at the idea of doing trades. She couldn’t understand how it was possible and what potential value it could have to her corporate newspaper and it’s bottom line.
I’m the one laughing now as it has been hyperlocal marketing techniques such as trade [...]
