Hyperlocal Training Center | Local Marketing | Local Media

Location is a very powerful clue to learning and identifying perspective customers who matter the most. If the marketer can establish that a person is already pretty far down the decision trail it makes the marketing even more effective.

Nike has launched a new hyperlocal iphone app called True City.
The app provides real time updates on six european cities , London, Berlin, Amsterdam, Milan, Paris and Barcelona . All information is created by people in the cities who generate it.