Hyperlocal Training Center | Local Marketing | Local Media

You know you’ve got trouble when a giant mobile service provider jumps into the hyperlocal social search game. I could not believe it when I learned today that AT&T has launched a competitor to Yelp. This is huge and Buzz.com is going to be a game changer if not checkmate for many existing social local platforms.

Yelp sits in the drivers seat to unleash one of the world’s most interesting and best citizen journalism prototypes. With thousand of citizen journalist style real reviews posted daily, and an arsenal of hundreds of thousands of testimonials, Yelp is essentially nothing more than a citizen journalism mecca. Review site sure, but beyond this it [...]